NEW DELHI: Technological innovations with glasses don’t generally evoke positive responses. Remember the disaster called Google Glass? However, that hasn’t stopped companies from innovating with products. Take the case of Bose, which has now unveiled Bose Frames, a set of sunglasses that come equipped with a microphone and speakers. The AR-based sunglasses are already up for pre-orders in the US and will retail at $199 (roughly Rs 15,000).

So how do these ‘smart’ sunglasses work? According to a CNET report, Bose has claimed that Frames can stream music, receive and make calls and even work with virtual assistants like Alexa, Siri and Google Assistant. Frames look like your routine sunglasses and weigh around 45 grams. The Frames come in two shapes: wayfarer and slightly roundish frame. The glasses on the Frames are tinted UV-blocking ones and is claimed to have a battery life of 12 hours of standby time.

For the uninitiated, Bose had revealed its Frames for the first time in March this year. Bose reportedly also plans to launch AR apps in 2019. The Bose Frames will be available from January 2019.

This isn’t the first time a pair of sunglasses with built-in audio feature has been launched. Popular brand Oakley had also launched them in 2016 but didn’t really take off. Perhaps the Bose brand name might just do the trick.

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Bose has been on an offbeat launch spree in 2018. Earlier this year, Bose had launched Sleepbuds which are earphones to help you sleep better. Priced at Rs 22,900, they were launched in September and peculiarly you can’t stream or play any music on them. As the name suggests, the Sleepbuds are designed only to help people sleep better.

Coming to the Frames, Bose must be hoping that it doesn’t mean the fate of Google Glass. We’ll have to wait and see how customers respond to Bose Frames.





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