Indie digital growth consultancy Web Profits has announced they are working with The Life You Can Save (TLYCS), a global non-profit to promote their 10th anniversary book.
TLYCS is celebrating the 10th anniversary of this extraordinary book this year, and Web Profits is helping to spread the word through Web Profits for Purpose (WP4P), a corporate responsibility program.
Proceeds from sales of the book will go to selected highly impactful not-for-profits.
A spokesperson for TLYCS said: “For the first time in history, it is now within our reach to eradicate world poverty and the suffering it brings.
“Yet, around the world, a billion people struggle to live each day on less than many of us pay for bottled water that we don’t even need. And though the number of deaths attributable to poverty worldwide has fallen dramatically in the past half-century, nearly 6.3 million children under five still die unnecessarily each year.”
Web Profits MD Paul Sprokkreeff said: “At Web Profits, we are always looking for a smarter and better’ way to do things, and that includes corporate giving.
“TLYCS organisation places the focus on people in affluent nations to adopt a culture of giving and encourages us to look at the ways in which we can make a difference toward ending poverty. It’s an amazing company doing amazing work, globally.
“WP4P is the collective effort of inspired Web Profits team members who together with the company donate their time and talents to amplify the messages of worthy philanthropic foundations. As Web Profits continues to grow, we are committed to donating more time and services to not-for-profits.”
Web Profits is working with TLYCS on the re-launch of the book on its 10-year anniversary in November this year. The work will include web design, creative interactive advertising campaigns, and email marketing campaigns to drive awareness and encourage book sales and donations.