When it comes to mastering longevity and success in any business in the digital age, it goes without saying that having an excellent website on your side can – and often does – make all the difference. And at the core of every thriving website, is web design. The web design that you use to approach, establish, maintain, and preserve your website is the lifeblood that allows for a successful and long-lived presence online. Without strong web design, even the best concepts for a website are not enough for it to survive and stand out in the exceedingly competitive online landscape. So, what are the three keys to standout web design as we begin our long-winded approach to 2020?
Have a clear vision for your website
Whether your goal is working towards improving your business blog, or creating a globally successful empire through the introduction of online exposure, or any other manner of approaches to web design, the point is always the same: no one wants to have a website that falls short of consumer and industry expectations. So, go into the project with a clear vision in mind for what you want and expect from your website. What do you want it to look like? What do you want it to achieve? Who is the audience you are trying to draw in? Map it out.
Less is more when it comes to aesthetics
There is nothing more off-putting as a consumer that typing or clicking into a website, only to be confronted with flashes and busy information set in a chaotic colour scheme. It is even worse if there are loud videos or too many vibrantly moving graphics on the page. You might think that to stand out, your website has to give it all away upfront to make the best impact, but quite the opposite is true. Less is more when it comes to web design. Instead of straight-up chaos at all corners, instead approach web design from a minimalistic angle, strategically placing content throughout with a few vibrant images or videos to add emphasis. Avoid busy work – stick to the basics, and put your spin on them to achieve maximum results.
Work with mobile-friendly web design
This might be a bit of a surprise, but think of it like this: the modern consumer spends more time online on their mobile phone, than they do on any other device. So, mobile-friendly design (i.e. a web design strategy that means your website will automatically adapt to a mobile phone screen rather than just operate on the standard interface, even though that does not function properly on a mobile phone) is paramount. Consumers will get easily frustrated – especially if they are on the go – if your website takes too long to load, and then loads onto a page that does not even work properly on their main source of browsing – their phone. So, make mobile-friendly web design a foundational key to your approach to web design.
This article does not necessarily reflect the opinions of the editors or management of EconoTimes.