At the heart of the three-pillar solution is what is described as a depth of profiling, while delivering a granular understanding of what comprises an item of video content. With this new platform, say the three partners, the TV service can really understand what the viewer spends time watching and the key is rich metadata. The joint solution is driven by AI and ML, advanced data harvesting and processing, interconnected with 3SS’ adaptive user experience enabled by 3READY.
The companies add that deep harvesting of metadata, AI and ML, and dynamic adaptive UI add up to end-to-end solution capable of delivering transformative personal next-gen TV experiences. That is, operators can reap insights on viewers’ preferences and can create myriad commercial opportunities, while benefiting from faster deployment, lower cost of overall ownership and other operational benefits through pre-integration and cloud-native architecture.
“In today’s highly competitive marketplace, service providers need to differentiate from their rivals. Also, they need to increase stickiness of their service,” commented 3SS managing director Kai-Christian Borchers. “Better personalisation and simplified, more successful content discovery are the answers to the need for increased viewer enjoyment and loyalty.
“It’s time for TV service providers to deconstruct and re-sequence their content, to serve up right-size, on-topic personal experiences,” added Media Distillery CEO Roland Sars. “From smarter search to snackable content and richer profiles, the players who differentiate through their content metadata, and enable individualised, intuitive viewing, will captivate and stay relevant for expectant audiences.”